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Music programs don't often think of marketing as something to actively pursue and improve upon. With the world becoming more and more digital dependent, this is an area that we must learn to excel. Positively developing a social media presence, website, and brand can revolutionize recruiting, retention, fundraising, and community impact. The best part is, it doesn't take much time to do this correctly. I strongly believe that the average director should spend no more than 15-30 minutes on marketing per week and that small amount of time can create new opportunities and improve upon the old.
Please explore my blog for articles with tips and tricks to improve your marketing skills. If you need help working on your marketing, please visit my consultation page to view some options and my process for improving your program and making you independent and able to market your program successfully.