Not all marketing happens online. Some incredibly marketing can happen through person-to-person, “analog” contact. Directors often bemoan the lack of audience members at our concerts—we view the lack of attendance as a lack of support. Many times it is just an indication of band marketing: if people don’t know about the concert, how can they attend?
While social media and newsletters are a great way to inform people about a concert, they still need to see it and interact with the post to know about the event. Often they will miss these posts. If you want to assure someone learns about the event, individual contact is often best.
There are two easy ways to connect with potential audience members through personal contact that work! Are they more intensive than a Facebook post? Absolutely! But they will produce undeniable dividends in attendance.
This may seem too simple and straightforward, but literally just ask someone you want to attend to attend. We forget that this is an option. Get the students involved in asking people too for a better result. If you have issues getting administrators to attend, have several students ask them to come and eventually they will likely attend because it shows there is an interest in their presence.
The Handwritten Invite
You can print out posters or invitations and drop them in the teacher’s mailboxes, but they are not personal. These are just like social media posts and most of them won’t be read and find their way to the trash bin, but a handwritten note will be read. Write a short note providing the information on the concert and ask the person to come. It makes a big difference. If you can get your students to write them, it will mean more to their teachers.
These may seem blasé or too much work, and while this is not unnecessarily true, they do absolutely work. If you want to see more people attend your concert, make a personal connection and you raise the chances of having a full house. The more the student’s are involved the better the results.